Scope - Rockfresh

Here's the video portion to my Scope: Rock Fresh campaign. Enjoy. 

Shot with a Canon 550D.

Scope

So I am currently working on a Scope mouthwash commercial for my Advertising Photography class at RCC. I've dubbed the campaign "Rock Fresh" and I will be releasing the video soon. I wanted to have a magazine ad to tie into the commercial so I got one of my instructors, John Rash, to do some swishing for me. I shot both John and the Scope bottle in the studio. I made some designs to make it seem like a real ad. Here was my final image. 

Canon 550D

Canon 70-200mm f/2.8

Urban365 preview #2

Here's another sneak peak at the Urban365 campaign. I'm about to leave to shoot our commercial as I type!

Beacons

Earlier this week I shot my good friend, Andrew, and his band Beacons. I also made new friends in the other members of the band. Beacons is a Spirt-Filled Hardcore band from Burlington, North Carolina. This is just one of the shots and there will be more to come later. 

I created a new logo for the band for this promo which is featured on the drum head in the photo. A larger version can be seen below the image.

You can stalk Beacons here: http://www.facebook.com/BEACONSNC

Dunk.

So if you remember the basketball test shots I did a couple weeks ago, now you get to see what I was working on. 

This is meant to be a lifestyle-esque sports ad. My friend Phillip dunked the ball about 50 times in the dark for me to get this shot so let's commend him! Phillip was repping some Nike Dunks gear so I decided to drop some Nike logos in to give it more of an ad feel. 

Endurance Magazine

My photo of Joe Sauerbrey I took last semester ended up in an article in Endurance Magazine about Joe's last race! 

The original post with the photo can be seen here.

http://acloerphoto.blogspot.com/2011/10/sports-composite.html

Here's the tearsheet:

The tear is from the online copy so the resolution isn't great. 

Joint Project Preview.

I currently am working on a joint project with RCC graphic design student Anna Porthoff. The assignment is to make an advertising campaign will real world applications (posters, commercials, products, catalogs, ads). Though the project won't be unveiled for another few weeks I chose to post a tight crop of one of the photos from the shoot for the campaign. 

 Our company Urban365 is a clothing store for women with a vintage/urban twist. I really stepped out of my comfort zone for this shoot by shooting women's fashion (which I have never really done before) and going with completely natural light. The light was great and I didn't miss my strobes a bit. Miss Cali Lowdermilk was a great model, and I am really excited about how this campaign will turn out. 

Here's the sneak peak. 

A Day in the Work Life and UNCG Interview

Julie Henderson works at Design Archives in Greensboro, NC

Walker Anderson and I shot this with a Canon 5D Mk II and a Canon t2i. Audio recorded with a Rode Mic on a hotshoe.  We had a Canon 50mm f/1.4 on both cameras.

This was my edit of the interview. Put together in Final Cut Pro. 

This is an interview with a couple students at UNCG about the school's budget cuts.

Thanks to Aaron and Charlie for their time. 

UNCG Students On Budget Cuts from Andrew Cloer on Vimeo.