I currently am working on a joint project with RCC graphic design student Anna Porthoff. The assignment is to make an advertising campaign will real world applications (posters, commercials, products, catalogs, ads). Though the project won't be unveiled for another few weeks I chose to post a tight crop of one of the photos from the shoot for the campaign.
Our company Urban365 is a clothing store for women with a vintage/urban twist. I really stepped out of my comfort zone for this shoot by shooting women's fashion (which I have never really done before) and going with completely natural light. The light was great and I didn't miss my strobes a bit. Miss Cali Lowdermilk was a great model, and I am really excited about how this campaign will turn out.
Here's the sneak peak.
Andy, this looks great! So fresh and clean... I'm excited to see the rest of your campaign!
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