Andrew Cloer is a commercial photographer from the Triad Area of North Carolina and a graduate from Randolph Community College. He specializes in music, sports, and lifestyle photography. For all inquires please contact firstname.lastname@example.org
So I am currently working on a Scope mouthwash commercial for my Advertising Photography class at RCC. I've dubbed the campaign "Rock Fresh" and I will be releasing the video soon. I wanted to have a magazine ad to tie into the commercial so I got one of my instructors, John Rash, to do some swishing for me. I shot both John and the Scope bottle in the studio. I made some designs to make it seem like a real ad. Here was my final image.
Earlier this week I shot my good friend, Andrew, and his band Beacons. I also made new friends in the other members of the band. Beacons is a Spirt-Filled Hardcore band from Burlington, North Carolina. This is just one of the shots and there will be more to come later.
I created a new logo for the band for this promo which is featured on the drum head in the photo. A larger version can be seen below the image.
So if you remember the basketball test shots I did a couple weeks ago, now you get to see what I was working on.
This is meant to be a lifestyle-esque sports ad. My friend Phillip dunked the ball about 50 times in the dark for me to get this shot so let's commend him! Phillip was repping some Nike Dunks gear so I decided to drop some Nike logos in to give it more of an ad feel.
I currently am working on a joint project with RCC graphic design student Anna Porthoff. The assignment is to make an advertising campaign will real world applications (posters, commercials, products, catalogs, ads). Though the project won't be unveiled for another few weeks I chose to post a tight crop of one of the photos from the shoot for the campaign.
Our company Urban365 is a clothing store for women with a vintage/urban twist. I really stepped out of my comfort zone for this shoot by shooting women's fashion (which I have never really done before) and going with completely natural light. The light was great and I didn't miss my strobes a bit. Miss Cali Lowdermilk was a great model, and I am really excited about how this campaign will turn out.